Cumpri
Shared challenges that turn intentions into daily action.
Live platform
Arapé Records
An independent record label, with the tools to run it.
The starting point
Arapé is my record label. I built its public presence and the internal tools we use to publish music, organize releases and events, and promote our artists.
The problem to solve
Creating social posts was a recurring source of friction. Other people on the team found it difficult to follow a shared visual direction, even when they knew what they wanted to communicate.
What I built
I developed a social artwork tool within the label platform. Shared templates and export tools turn the visual direction into something the team can use in its daily work. The same platform connects artist and release publishing, demo review, content planning and audience communication.
Where it stands
The tool resolved the team’s difficulty following the label’s design direction. Arapé is live and used for both brand positioning and ongoing operations.
This is an operational and qualitative result. No time-saving, conversion or revenue figures are claimed. Commerce code is not evidence of active sales.